The project goal is to redesigned a company's logo which can reflect the attributes of the firm better. Using colors and shapes to build meaning and expand connotation, evoke emotion and express personality.
The logos above are Pandora's present logos. I choose pandora because its current logo looks very business like, and it does not illustrate Pandora's characteristics. Due to the logo design of Pandora is not unique enough, some people only knew the jewelry Pandora or even mess up the two companies.
The redesigned logo expresses the brand has a magical power of knowing the user's taste. And the user can continuously use Pandora to explore music with surprises every time.
This is a mapping symbol set to direct people in the Bellagio. The goal of this symbol set is to create a classic casino feel for the Bellagio, making its style stand out from the other casino hotels in Las Vegas. The color scheme chosen was to reflect its elegance.
Rebrand Lock & Lock
After research Lock & Lock, I realized that the people do not recognized the brand while using the product. Therefore, I decided to rebrand the company, and strengthen the brand image to the public.