The project goal is to redesigned a company's logo which can reflect the attributes of the firm better. Using colors and shapes to build meaning and expand connotation, evoke emotion and express personality.

The logos above are Pandora's present logos. I choose pandora because its current logo looks very business like, and it does not illustrate Pandora's characteristics. Due to the logo design of Pandora is not unique enough, some people only knew the jewelry Pandora or even mess up the two companies. 


Final deliverables:

The redesigned logo expresses the brand has a magical power of knowing the user's taste. And the user can continuously use Pandora to explore music with surprises every time.