Rebrand Lock & Lock 

After research Lock & Lock, I realized that the people do not recognized the brand while using the product. Therefore, I decided to rebrand the company, and strengthen the brand image to the public. 

 The new logo has the same meaning as LOCK & LOCK. However, it is more powerful, easy and convenient, just like what the brand to its customers.  The design of locking the letters is to deliver the idea of "LOCK."

The new logo has the same meaning as LOCK & LOCK. However, it is more powerful, easy and convenient, just like what the brand to its customers.

The design of locking the letters is to deliver the idea of "LOCK."

 Currently, the container has the fruits or vegetable picture wrapping around it without meaning. Therefore, I designed some s ymbols that are used as stickers on the container to show the container's functions to the user.

Currently, the container has the fruits or vegetable picture wrapping around it without meaning. Therefore, I designed some symbols that are used as stickers on the container to show the container's functions to the user.

 Using the cross section of fruits and vegetable to convey the idea of freshness. Regardless of when users open up LOCK & LOCK, their packed food remains fresh. The idea also tells customers that they can pack any food into the container healthily and safely.

Using the cross section of fruits and vegetable to convey the idea of freshness. Regardless of when users open up LOCK & LOCK, their packed food remains fresh. The idea also tells customers that they can pack any food into the container healthily and safely.

 An APP for users to track the freshness of their food, and remind them to finish the food before it gets bad.

An APP for users to track the freshness of their food, and remind them to finish the food before it gets bad.

 Redesigned webpage to keep a consistent brand image reaching to customers. Buyers can also purchase products through different categories based on their different needs.

Redesigned webpage to keep a consistent brand image reaching to customers. Buyers can also purchase products through different categories based on their different needs.